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InfinVision http://infinvision.com InfinVision is a brand experience design consultancy. Thu, 16 Jun 2016 03:03:21 +0000 en-US hourly 1 InfinVision is looking for a Digital Project/UX Manager in Casablanca, Morocco http://infinvision.com/infinvision-is-looking-for-a-digital-projectux-manager-in-casablanca-morocco/ http://infinvision.com/infinvision-is-looking-for-a-digital-projectux-manager-in-casablanca-morocco/#comments Tue, 15 Mar 2016 16:29:20 +0000 http://infinvision.com/?p=2777 Do you love digital? Do you enjoy the creative process of bringing the project together from scratch? Do you understand the language of the designer and the developer? Can you be a good liaison person between the design team and

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Do you love digital? Do you enjoy the creative process of bringing the project together from scratch? Do you understand the language of the designer and the developer? Can you be a good liaison person between the design team and the client? Can you keep a balance between the client’s wishes and what’s technically feasible? Can you articulate things well in both English and French? Are you super organised and pay attention to detail?

If so, we’d like to meet you!

InfinVision, a digital agency with clients in France, United Kingdom and Morocco (Telquel, M2t, etc) is looking for a Digital Project/UX Manager to join our new team in Casablanca, Morocco. You’ll be:

We are looking for someone who is willing to learn (there will be a lot of that with us!), is very organised, can juggle a few digital projects at the same time and has a ‘let’s do it’ attitude. English & French is a must.

If interested, please email us your motivations and CV. If there is a fit, we’ll contact you.

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Where do good ideas come from? http://infinvision.com/where-do-good-ideas-come-from/ http://infinvision.com/where-do-good-ideas-come-from/#comments Sat, 14 Mar 2015 15:07:37 +0000 http://infinvision.com/?p=2681 Steven Johnson argues that good ideas don’t just drop from the sky. An idea is a network of other ideas that one has gathered, shaped and picked up from one’s experience. So when a moment of clarity comes (which we

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Steven Johnson argues that good ideas don’t just drop from the sky. An idea is a network of other ideas that one has gathered, shaped and picked up from one’s experience. So when a moment of clarity comes (which we often call the ‘eureka’ or ‘aha’ moment), it often comes because all your ideas and experiences have matured and taken on its full shape. Patience, constant pondering and a then a certain let go is needed for those new ideas to come into life.

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New Report: Digital Trends in Travel And Tourism http://infinvision.com/digital-trends-travel-tourism/ http://infinvision.com/digital-trends-travel-tourism/#comments Wed, 07 Jan 2015 12:58:59 +0000 http://infinvision.com/?p=2560 As a commodity, travel is remarkable in its ability to make a life-long impact on us. Sure, a new pair of shoes or a scoop of ice cream from our local gelateria can temporarily soothe and uplift us. But travel

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As a commodity, travel is remarkable in its ability to make a life-long impact on us. Sure, a new pair of shoes or a scoop of ice cream from our local gelateria can temporarily soothe and uplift us. But travel has the power to go deeper: prejudices are demolished; new friendships are built; great works emerge (as proven by the likes of Hemingway and Gaugin).

As a digital brand experience consultancy, when we decided to launch our first digital trends and insights report, there was no doubt that we wanted to focus on the travel & tourism industry, since it is very much an experience-driven industry. In addition, our previous work (with clients like Luxeat, Hotel La Résidence du Vieux Port, Trust & Travel, and Selective Retreats), combined with workshops and presentations at Welcome City Lab (travel & tourism startup incubator), and the 2014 IFTM, had given us the opportunity to learn more about the needs of travel & tourism businesses.

Placing the customer at the center of digital product and service development has always been the guiding principle in our work. So in putting together the report we focused on looking at digital trends in travel & tourism from the perspective of today’s traveler. What sort of societal trends are coming up and how are they influencing travelers? What do people value? What are people seeking more (or less) of?

And on the flip side, how are these same trends affecting travel & tourism businesses? How are travel & tourism brands positioning themselves on the web and on mobile to better respond, and appeal, to today’s traveler? How are brands presenting themselves visually to better engage with their audiences? How is technology being integrated into the travel & tourism experience, and which design patterns are most popular on web and mobile platforms?

At the end of our research, we had an 85-page report that provides travel & tourism brands, and those who serve these brands, with insights and analyses about how the industry is being shaped by societal and technological trends. These insights and analyses are presented as such in the report:

  1. 6 Trends that define our society
  2. Innovative uses of web and mobile in travel
  3. Positioning trends of travel brands online
  4. Web & Mobile Design Trends in Travel
  5. 150+ Examples for your Inspiration

We hope the insights provided in our Digital Trends in Travel & Tourism report will fuel your imagination as you design new and exciting web & mobile experiences for today’s traveler. We invite you to peek into these insights by downloading a sample of the report here.

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6 Questions Every Homepage Should Answer http://infinvision.com/6-questions-every-homepage-answer/ http://infinvision.com/6-questions-every-homepage-answer/#comments Sun, 02 Nov 2014 18:08:51 +0000 http://infinvision.com/?p=2576 This article has been published on CreativeBloq on October 13th, 2014. However visitors arrive on your website, and whatever page they land on, they’re usually going to make their way to the homepage to find out what it’s all about.

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This article has been published on CreativeBloq on October 13th, 2014.

However visitors arrive on your website, and whatever page they land on, they’re usually going to make their way to the homepage to find out what it’s all about.

So the homepage page needs to introduce your product or service in a way that leaves no hesitation.

It should entice visitors to explore your website further. And it should do it quickly – we’re talking a couple of seconds. That’s the amount of time we have to create a good first impression.

Learning from experience

But what type of information should the homepage provide? We at InfinVision have designed quite a few websites for our clients since 2008 and have learned some good lessons since the launch of My Visual Brief, a design briefing tool for graphic and web designers.

Drawing on those experiences, I’d like to share with you the six most common questions people ask themselves when visiting a homepage for the first time.

 

1. What is this? What does it offer?

The first question people ask themselves when they come to a new website is a simple one: ‘What is this?’ They want to understand clearly what the website offers or what the brand presents is all about. Here are a few good examples of how some websites answer this question.

Befluentin highlights in oversized font size the type of service it provides. It even circles the language, ‘French’, so it is super clear for visitors to know what’s on offer.

It’s clear what this site is selling

 

MyVisualBrief, meanwhile, clearly communicates the task that it helps its users to achieve: “Create a design brief quickly & visually”.

Clear calls to action save the visitor time and effort

 

This sets the context for the visitors simply and concisely, and the clean, uncluttered layout draws the eye to the main message instantly.

 

2. Who is it for?

The next thing people want to be assured of is whether your product or service is truly for them. In other words, they ask themselves: ‘Who is this website for?’ Here are a few good examples of how you could answer this question.

Squareup has segmented their audience on the homepage and with the help of nice icons, invites them to discover how the service could work for them.

It’s obvious which business sectors this site is aimed at.


Mobify addresses multiple audiences and communicates with each of them separately. This is a tricky design challenge and Mobify has solved it through a drop-down menu.

A detailed dropdown – but an informative one.

 

Note the subtitles. They communicate the benefit to each audience to make things instantly clear.

 

3. How does it work?

Once you’ve convinced your visitor that your brand is for them, the next thing they’ll want to understand is how your service works.

From the design perspective, it’s challenging to answer this question right on the homepage because we don’t want to overcrowd it with too many things, overwhelm the visitor and thus scare him/her away.

Let’s look at a few effective examples…

Mint, a money management tool, highlights their ‘how it works’ information right on the homepage.

Mint’s homepage lays everything out on the table

 

This ensures that the most important question their visitors ask themselves (as it relates to their money) is answered straight away without any further clicks. Visitors can also go to the dedicated ‘how it works’ page via the header.

oDesk, meanwhile, shows a ‘how it works’ button clearly visible on their homepage.

Large buttons make it easy to find out how this service works

 

This is a secondary action button in comparison with the “post a job” button, which is a primary action. The design helps to reinforce this distinction.

 

4. How much does it cost?

If you managed to keep your visitor’s attention this far, the next thing they will want to know is how much your product or service costs. (If discussing pricing in your case is not relevant, skip this step.)

You could either highlight this information directly on the homepage or clearly show where they could find this information. Here are some good examples of how to show your pricing:

As part of the redesign process for our client Fotolia, we highlighted the pricing on the homepage, as this is one of their key differentiators in the stock photography market.

Price means everything in the stock images market – so it’s upfront in this design.

 

In contrast, Befluentin already has a lot of content on their homepage and adding pricing here would have been overcrowding the site. So in their case, we suggested to just have a pricing button that leads the visitor to the pricing page.

 

5. Why should I trust this? Why is this credible?

We are always more comfortable and reassured with a particular product or service when we see proof that other people have actually found it useful or enjoyable. So your homepage should reassure your visitors that your company knows what it is doing and that they can fully trust you. To achieve this, there are a few techniques. Let’s look into a few.

The most common one is to show testimonials on your website.
The Squareup website has a nice collage of images, a design choice that gives even more importance to the testimonials section.

People trust people, so testimonials sell services.

 

My Visual Brief shows another example of how to display customer testimonials.

Show the people giving testimonials to make them ‘more real’


Note that using people’s photos can make it ‘more real’ and more believable than faceless quotes that may put into question your credibility.

Giving out free information or samples is also a good way to let people test-drive your service without commitment. This is especially important if you sell a digital information product like a report.

People can download a sample report on InfinVision website as a sneak peek into the complete trend briefing report.

Free digital downloads can boost the conversions.

Free digital downloads can boost the conversions.


Your blog can also serve as a way to build trust with your visitors, reinforce your credibility and engage your audience. For example, Trust & Travel highlights the featured article from their blog right on the homepage.

Build trust with a blog


This showcases the brand’s knowledge about Italy, reinforces their credibility and contributes to the ranking on search engines.

 

6. How to get started? What should I do next?

Now that you have convinced your visitors to choose you, they are ready to get started. Just don’t forget to clearly show them what they should do next. Don’t leave them confused as you will instantly lose the momentum. Make sure that your main call to action is clearly visible and attracts their attention well. Here are a few good examples:

Focusmatic clearly calls us to ‘request a demo’ via a black button.

Nudge people into the actions you want them to do.


Sumall also invites us to sign up for a free trial via a simple sign up form and a green button that stands out.

Free trials will help build trust


Depending on your particular case, some of these questions might not be relevant and thus your homepage does not need to answer them. Treat this as  short list of the most common questions people ask themselves when they visit a website for the first time and then choose to answer those questions that worry your audience the most.

 

 

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Travel & Tourism http://infinvision.com/trends/digital-trends-in-travel-tourism/ http://infinvision.com/trends/digital-trends-in-travel-tourism/#comments Mon, 22 Sep 2014 14:50:20 +0000 http://infinvision.com/?post_type=trends&p=2504 Exploring how travel brands standout and engage travellers through web and mobile design. Last updated: January 2015

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Exploring how travel brands standout and engage travellers through web and mobile design. Last updated: January 2015

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JCPenney’s inclusive brand experience http://infinvision.com/jcpenneys-inclusive-brand-experience-3/ http://infinvision.com/jcpenneys-inclusive-brand-experience-3/#comments Wed, 20 Aug 2014 14:03:33 +0000 http://infinvision.com/?p=2479   I was pleasantly surprised to stumble upon a report about retailer JCPenney taking another step forward in its brand experience by creating a window display that breaks traditional habits of the retail world. The display, which can be seen at Penney’s

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JCPenney Brand Experience Window Display

Photo: Irish Independent

 

I was pleasantly surprised to stumble upon a report about retailer JCPenney taking another step forward in its brand experience by creating a window display that breaks traditional habits of the retail world. The display, which can be seen at Penney’s Manhattan store through end of August, uses 5 mannequins with physical forms that are more representative of current society. They were based on these 5 people:

– a woman who uses a wheelchair as a result of partial paralysis
– a man with dwarfism
– a 6-foot-1½-inch female basketball player
– a plus-size female
– an ex-army member who lost part of his legs

JCPenney is certainly not the first big brand to attempt an inclusive campaign built around the concept of “real” bodies – Dove’s Real Beauty campaign from the early 2000s is still one of the most talked about in recent history. And while the idea for the mannequins didn’t come from JCPenney – they were created as part of a TV show campaign – they certainly spotted an opportunity to launch, and be part of, a new conversation in retail. It’s inspiring to see a brand that is showing an awareness of the reality in which its products exist. I hope more brands will follow suit with a more inclusive approach to their brand experience.

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Fotolia http://infinvision.com/projects/fotolia/ http://infinvision.com/projects/fotolia/#comments Mon, 11 Aug 2014 14:17:52 +0000 http://infinvision.com//?post_type=projects&p=2453 Fotolia provides royalty free stock photos worldwide. For the launch of their new iPad app, Fotolia approached us to help with the graphical and user experience design of the application. Their goal was to ensure that mobile users could access

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Fotolia provides royalty free stock photos worldwide.

For the launch of their new iPad app, Fotolia approached us to help with the graphical and user experience design of the application. Their goal was to ensure that mobile users could access the vast content that is normally accessible on their website.

We worked with Fotolia to identify the essential features that should be included in the mobile platform and we provided them with a design that incorporated some elements from their website, while still providing a mobile-specific user experience.

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Sensorly http://infinvision.com/projects/sensorly/ http://infinvision.com/projects/sensorly/#comments Mon, 11 Aug 2014 14:09:22 +0000 http://infinvision.com//?post_type=projects&p=2444 Sensorly provides mobile apps for wireless network coverage information worldwide. Sensorly approached us for help with redesigning their website, as well as improving their overall messaging & communication, so that consumers would better understand the added value of their service.

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Sensorly provides mobile apps for wireless network coverage information worldwide.

Sensorly approached us for help with redesigning their website, as well as improving their overall messaging & communication, so that consumers would better understand the added value of their service.

As a result, we streamlined the website by eliminating redundant content and merging topics that are thematically linked; rewriting the tagline; identifying the key benefits of the service for consumers and making those immediately accessible from the home page.

We also helped Sensorly update their Android and iOS apps to accommodate new functionality, while also focusing on providing a coherent user flow.

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Rude Baguette http://infinvision.com/projects/rude-baguette/ http://infinvision.com/projects/rude-baguette/#comments Mon, 11 Aug 2014 14:01:56 +0000 http://infinvision.com//?post_type=projects&p=2440 The Rude Baguette is France’s first English-language news site covering startups, tech, and innovation. Showing the best of what France has to offer, and encouraging the growth of the French startup scene. We helped Rude Baguette by refreshing their identity

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The Rude Baguette is France’s first English-language news site covering startups, tech, and innovation. Showing the best of what France has to offer, and encouraging the growth of the French startup scene.

We helped Rude Baguette by refreshing their identity to appeal to an international audience as well as redesigning their website.

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Amphimedia http://infinvision.com/projects/amphimedia/ http://infinvision.com/projects/amphimedia/#comments Mon, 11 Aug 2014 13:59:48 +0000 http://infinvision.com//?post_type=projects&p=2437 Amphimedia is a constructive feedback gathering platform for multimedia content. We helped Amphimedia to take their user experience to the next level by redesigning their user interface.

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Amphimedia is a constructive feedback gathering platform for multimedia content.

We helped Amphimedia to take their user experience to the next level by redesigning their user interface.

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