In 2013 the travel & tourism industry contributed $7 trillion to the world GDP. That’s 9.5% of the world GDP coming from travel & tourism. While the entire global economy was expected to grow by 2.5% in 2014, the travel & tourism industry alone was set to grow by 3.6%, thus outpacing the global economy. And this growth is forecast to continue over the next 10 years.
This growth, combined with research showing that consumers have an average of 2.9 digital devices, means that travel & tourism brands have to make web and mobile platforms a key part of their strategy, in order to stand out in the eyes of consumers. Simply having the best price or investing heavily in marketing campaigns will no longer be sufficient to make brands successful.
That is why we have put together this report which examines the changing needs of today's travellers, as well as the web and mobile trends that are shaping the travel & tourism industry.
With this information and insights in hand, we believe you’ll be better prepared to create digital experiences that travellers will find valuable and indispensable.
With 13 years experience helping American and French companies take on a more user-centric approach to Product Management, Product Marketing and Quality Assurance, Germaine's analytical skills and inquisitiveness drive her in the role of Brand Experience and Training manager at InfinVision. She is always on the look out for new and engaging travel experiences, and is delighted to share her discoveries through this report.
Blending her interests in design, technology and user experience, Egle founded InfinVision in 2008 with the mission of helping brands reach their full potential through digital channels. This mission, combined with her previous experiences working with travel brands, inspired and guided the creation of this report.