The goal of this workshop is to analyze what makes a digital experience engaging & how to design for it in a systematic way.
We will explore what people expect at every touchpoint with a digital service. We will dive deeply into each touchpoint and, through practical examples, explore how to best meet these expectations and take our users one step forwards in the experience.
We will see what works and what doesn't in various contexts and how to select the design strategies & techniques effectively.
After taking this workshop, you will:
Founder & Strategist
Egle founded InfinVision in 2008 with a mission to help clients reach their full potential via the web. Blending her interests in branding, design and technology with her innate entrepreneurial flair, Egle has successfully helped clients in New York, London, Paris, Santiago de Chile, Casablanca and Barcelona to create new digital services and take their brands one step forwards. She enjoys sharing her experiences through workshops which she has run at the Paris Telecom Tech incubator, Google Campus in London, and Technopark in Casablanca, Morocco.