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UX Fundamentals

Workshop held in English or French
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The goal of this workshop is to analyze what makes a digital experience engaging & how to design for it in a systematic way.

We will explore what people expect at every touchpoint with a digital service. We will dive deeply into each touchpoint and, through practical examples, explore how to best meet these expectations and take our users one step forwards in the experience.

We will see what works and what doesn't in various contexts and how to select the design strategies & techniques effectively.

After taking this workshop, you will:

  • Understand which factors govern the conversion and retention rates of a digital service; how to strategically design for the best performance.

  • Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.

  • Learn how to engage people better at each of these touch points: which tools and techniques to use and how. We will explore such tools as content, branding, usability, visual design, layout, gamification, motivation, etc.

  • Discover new tools you could use to make your service design process more effective.

What will be covered?

  • 1. What is an engaging user experience (UX) ?
  • 2. What are the components of a good digital experience?
  • 3. How to make people understand your service?
  • 4. How to get people interested?
  • 5. How to make people take action for the first time?
  • 6. How to make people come back?
  • 7. How to develop loyal users?
  • 8. Tools & tips to make your service design process more effective.

What’s the format?

  • Half-day presentation
  • Idea to prototype hands-on workshop
  • Service/UX review session
  • Individual coaching (customized for your needs)

Who is it for?

Anyone who is part of the product development cycle such as entrepreneurs, web product managers, designers, developers and  marketers.

Who teaches it?


Egle Karalyte

Founder & Strategist

Egle founded InfinVision in 2008 with a mission to help clients reach their full potential via the web. Blending her interests in branding, design and technology with her innate entrepreneurial flair, Egle has successfully helped clients in New York, London, Paris, Santiago de Chile, Casablanca and Barcelona to create new digital services and take their brands one step forwards. She enjoys sharing her experiences through workshops which she has run at the Paris Telecom Tech incubator, Google Campus in London, Technopark in Casablanca (Morocco), and Startup Chile in Santiago de Chile.


  • May 17, 2017; 4-7pm Beirut Digital District - Beirut, Lebanon
  • September 11-12, 2017 Paris Telecom Incubator - Paris

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You are saying...

  • Egle was great, as were the venue, the "hostess" and the other participants. The workshop was both informative and enjoyable. The screen captures and your explanations were helpful. I came away feeling much clearer about the choices I have been considering, what could be worthwhile and what seems a waste of time." - Karen
  • Thank you very much for a quality seminar, and for your warm welcome. I very much appreciated the "integrated approach" you insisted on during the workshop, which is a very attractive way to start and enrich the dialogue with our own ecosystem. I truly appreciated the ROI approach and the overall teaching, and I will let you know how it goes as soon as I get started." - Shafika
  • It was a pleasure to attend your workshop today. Everyone in the group was really friendly. Thanking you again for the pleasant and valuable time spent together." - Guillaume
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