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UX Fundamentals

Workshop
Workshop held in English or French
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The goal of this workshop is to analyze what makes a web and mobile experience engaging and to design for it in a systematic way.
We will dive deeper into the various design strategies and techniques used to effectively engage people at various touch points with the digital service. We will explore what works and what doesn't in various contexts and how to select the design strategies and techniques effectively.

After taking this workshop, you will:

  • Understand which factors govern the conversion, adoption and retention rates of a digital service. How to track these rates and identify where the improvements in the experience are needed.
  • Understand the various touch points people have with a digital service (web & mobile) and their expectations at each touch point.
  • Learn how to engage people better at each of these touch points: which tools and techniques to use and how. We will explore such tools as content, branding, usability, visual design, layout, gamification, motivation, etc.
  • Understand how to design digital experiences in a more strategic and engaging way.

What will be covered?

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  • 1. What is user experience design (UX) ?
  • 2. Components of a good digital experience.
  • 3. Making people understand your service offering.
  • 4. Making people interested.
  • 5. Making people take action for the first time.
  • 6. Making people come back.
  • 7. Making people become passionate users.
  • 8. Measuring performance.

Choose the modules

  • Half-day presentation
  • Idea to prototype
  • Hands on exercises
    • - visualizing your customers
    • - mapping the experience
    • - defining the key user tasks
    • - prioritising the features
  • Individual coaching

Who is it for?

Anyone who is part of the product development cycle such as entrepreneurs, web product managers, designers, developers and  marketers.
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Who teaches it?

egle

Egle Karalyte

Founder & Strategist

Egle founded InfinVision in 2008 with a mission to help clients reach their full potential via the web while providing engaging digital experiences for their audiences. Blending her interests in design, technology and brand experience, Egle has helped clients in New York, London, Paris, and recently Santiago de Chile.

Schedule

UPCOMING
PREVIOUS
  • October 27-28, 2015Telecom ParisTech Incubator - Paris Egle Karalyte
  • December 17-18, 2015Telecom ParisTech Incubator - Paris Egle Karalyte

You are saying...

  • Egle was great, as were the venue, the "hostess" and the other participants. The workshop was both informative and enjoyable. The screen captures and your explanations were helpful. I came away feeling much clearer about the choices I have been considering, what could be worthwhile and what seems a waste of time." - Karen
  • Thank you very much for a quality seminar, and for your warm welcome. I very much appreciated the "integrated approach" you insisted on during the workshop, which is a very attractive way to start and enrich the dialogue with our own ecosystem. I truly appreciated the ROI approach and the overall teaching, and I will let you know how it goes as soon as I get started." - Shafika
  • It was a pleasure to attend your workshop today. Everyone in the group was really friendly. Thanking you again for the pleasant and valuable time spent together." - Guillaume
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